An overview of the Home Care market in the Mediterranean region

Synopsis

The Mediterranean region is one of the most diversified in Europe at the crossroads of South of Europe, North Africa and Middle East, therefore exposed to different socio-economic environment shaping consumers’ purchasing behaviors at the sub-regional level.

In a home care market dominated by international players, local brands can benefit from regional specificities and gain market share by meeting faster local market needs.

As an international producer of raw material for the home care segment, Clariant combines trends analysis and formulators’ request from the sub-regions but also beyond, to support customers with innovative solutions anticipating consumers’ expectation for home care products.