Archives: Seminars

Power Freshplex™: How Concentrated Actives Improve Odor Control in Existing Products

We reveal how POWER FRESHPLEX™ elevates the functional performance of existing products, delivering proven and measurable improvements in malodour reduction supported by strong analytical evidence and sensory testing. The result is a significant boost in product efficacy, enabling brands to enhance the sensory experience and overall perception of cleanliness with minimal development effort. MANE opens… Read more »

Beyond Clean: Innovative Color Solutions and Protection for Modern HI&I Products

Modern Home and Laundry care formulations face increasing complexity due to concentrated formats, diverse ingredient systems, and demanding manufacturing processes. In parallel, brands must ensure consistent visual identity and sensory appeal throughout the product lifecycle. SensiRobust is a range of optimized, micro-stable liquid dye solutions developed to support reliable color delivery in Home and Laundry… Read more »

Valutazione dell’efficacia degli ammorbidenti tramite approccio integrato sensoriale-strumentale

Il lavoro confronta le valutazioni sensoriali di morbidezza ottenute tramite panel test con misure strumentali di softness, all’interno di un protocollo integrato per la valutazione delle prestazioni di un prodotto ammorbidente. I risultati mostrano una buona correlazione tra percezione umana e metodo strumentale, evidenziando la complementaritĂ  dei due approcci e supportandone l’utilizzo congiunto nel giudizio… Read more »

Innovation and Sustainability: Ballestra’s New Technologies

Sustainability runs through every stage of the value chain, and technology—the means by which chemical products and surfactants are manufactured—represents one of the key levers for developing safer and more sustainable solutions. This presentation introduces the latest technologies developed by Ballestra to achieve these objectives and make them widely accessible. These include technologies in the… Read more »