We reveal how POWER FRESHPLEXâ„¢ elevates the functional performance of existing products, delivering proven and measurable improvements in malodour reduction supported by strong analytical evidence and sensory testing. The result is a significant boost in product efficacy, enabling brands to enhance the sensory experience and overall perception of cleanliness with minimal development effort. MANE opens… Read more »
Modern Home and Laundry care formulations face increasing complexity due to concentrated formats, diverse ingredient systems, and demanding manufacturing processes. In parallel, brands must ensure consistent visual identity and sensory appeal throughout the product lifecycle. SensiRobust is a range of optimized, micro-stable liquid dye solutions developed to support reliable color delivery in Home and Laundry… Read more »
Il lavoro confronta le valutazioni sensoriali di morbidezza ottenute tramite panel test con misure strumentali di softness, all’interno di un protocollo integrato per la valutazione delle prestazioni di un prodotto ammorbidente. I risultati mostrano una buona correlazione tra percezione umana e metodo strumentale, evidenziando la complementarità dei due approcci e supportandone l’utilizzo congiunto nel giudizio… Read more »
The thermoforming segment has experienced remarkable growth in recent years, reshaping consumer expectations and driving innovation across the home-care industry. This presentation will explore the key forces behind this expansion and examine the regulatory challenges that increasingly influence product design, formulation choices, and market entry strategies. Sustainability and user safety remain central to the discussion…. Read more »
HYCLEAN® è una piattaforma tecnologica innovativa per l’igiene industriale, che porta il cleaning verso una nuova frontiera sostenibile grazie a soluzioni bio-based ad alta efficacia. Al suo interno, HYCLEANPURE® e HYCLEANZYME® rappresentano tecnologie complementari, impiegabili singolarmente o in sinergia per rispondere alle esigenze dei moderni ambienti industriali. HYCLEANPURE® utilizza composti proteici naturali per supportare il… Read more »
L’angolo di contatto tradizionale è uno strumento essenziale per quantificare bagnabilità , pulizia, dispersibilità , rivestibilità e in generale per determinare la presenza di difetti superficiali per un substrato destinato poi ad ospitare un coating. Osservazioni sperimentali rivelano che questo approccio lavora bene per alcuni sistemi e meno bene per altri, per cui spesso si affiancano altre… Read more »
La rimozione delle macchie continua a essere una priorità per i consumatori nella cura dei capi, anche in un contesto in cui i cicli di lavaggio rapido sono aumentati del 18% tra il 2021 e il 2024 e le temperature di lavaggio vengono abbassate per ridurre il consumo energetico e preservare i tessuti. Per rispondere… Read more »
Unpleasant odours are a persistent challenge in everyday life, arising from common sources such as pets, food, children, and sports activities. Consumers increasingly seek effective, long-lasting, and sustainable solutions to keep their environments fresh without relying on heavy fragrances. In this presentation, we will explore NeutraFreshâ„¢ BD and the Crobioticâ„¢ 100, two Croda’s innovative odour… Read more »
This presentation introduces Glucover DDA, a next-generation, plant-based dry dispersing agent developed to address key performance and sustainability challenges in modern home care formulations. Derived from modified sugars, Glucover DDA delivers effective dispersing and complexing performance while meeting the growing demand for biodegradable, non-toxic and naturally derived ingredients. The session will explore how Glucover DDA… Read more »
Achieving long-lasting fragrance performance in consumer products requires an integrated understanding of deposition, controlled release, and olfactive evolution. This presentation introduces a combinatorial approach to multi-dimensional perfume long lastingness, leveraging the synergy between Planetcaps S, a biodegradable core–shell encapsulation technology, Scentaurus fragrance precursors, and Givaudan’s proprietary captives and specialties. Through this multi-technology platform, fragrance longevity is… Read more »
