Una proposta per facilitare il lavoro dei formulatori: continuare a innovare con meno prodotti!

Time: 15:50 - 16:10

Date: 07/03/2023

Theatre: Arena 4


A proposal to get rid of formulators’ nightmare: keep innovating with fewer products!

Today more than ever formulators of the household industry are struggling as they are torn between two trends.

On one hand the market is looking for innovations and improved performances of the household cleaning products and on the other hand development of new products is very limited due to several factors such as the increasing cost of registrations (REACh, UK REACh, KKDIK, Eurasia REACh, …), the cost of new molecule development or the restriction of usage of some chemicals. Some companies also request their formulators to limit the number of ingredients used which is an additional constraint to their create new formulations.

The possibilities being more and more limited; It becomes crucial to have access to multifunctional ingredients that can bring more than one benefit to one specific application but various advantages to the broad range of household products formulators are asked to create.

Kuraray can offer such an ingredient with MMB (3-Methoxy-3-Metyl-1-Butanol).

MMB is a real multi-purpose ingredient, registered worldwide, safe for humans and for the environment. This specialty solvent can be used in all types of household products such as Air care products, window cleaners, oven cleaners, carpet cleaners, laundry detergents, bathroom cleaners…

MMB has many benefits to offer: degreasing properties can be improved with a better cost in use, the amount of surfactant can be reduced, transparent formulations can be obtained, flash points can be increased as well as cloud point, enzyme’s activity less impacted, …

MMB is really one product you can use to bring innovation and efficiency to all of your products !


  • Daniel Kinderf Head of Chemical Business EMEA - - KURARAY Europe GmbH (Business Unit Chemicals – Germany) - for Eigenmann & Veronelli SpA

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