Solutions to maximize Fragrance benefits delivery in fabric care

Synopsis

Sensorial benefits, like fragrancing, is resurging in fabric care, especially associated with the trends of cold wash, short cycles and synthetic fabrics. Fragrances can be delivered from various fabric care products through two main vectors, often combined: fragrance oil and fragrance capsules. Given the cost of these technologies, optimizing fragrance use is crucial to enhance sensorial benefits while maintaining affordability.

In this talk, we will present two technologies that help maximizing fragrance delivery to fabrics. The first technology consists in bacterial cellulose, which brings yield to homecare formula without impacting flow viscosity and enables concentration and stabilization of fragrance capsules in liquid laundry. This prevents the degradation, separation, and wall absorption of expensive fragrance capsules during storage, ensuring most of their benefits are delivered to the consumer. The second technology revolves around a fabric softener additive improving delivery of fragrance oil to fabrics. When added to ester quat based formula, this polymer allows maintenance of softening performance at a lower ester quat dosage, thus offsetting its cost, and maximizing fragrance oil usage during the rinse phase for optimal sensorial benefits.

We will demonstrate the effectiveness of these technologies with data from advanced electronic nose measurements and panel testing results.