Power Freshplex™: How Concentrated Actives Improve Odor Control in Existing Products

Synopsis

We reveal how POWER FRESHPLEX™ elevates the functional performance of existing products, delivering proven and measurable improvements in malodour reduction supported by strong analytical evidence and sensory testing. The result is a significant boost in product efficacy, enabling brands to enhance the sensory experience and overall perception of cleanliness with minimal development effort.
MANE opens new possibilities for formulators seeking efficient, scalable, and science backed odor control solutions—unlocking innovation within current portfolios while meeting modern expectations for freshness, comfort, and convenience.