Innovative solution for laundry perfumes
Time: 16:00
Date: 03/03/2026
Synopsis
Developing long-lasting laundry fragrances that withstand washing and drying cycles meets consumer expectations for freshness and comfort. Applied during the rinse cycle or integrated into fabric softeners, these scents provide a clean, comforting signature that enhances the laundry experience and extends the feeling of well-being throughout the day.
At Expressions Parfumées, we develop several solutions to accompany our customers.
During the talk, we’ll deep dive on our brand-new patent-pending LINSCENT™ technology.
LINSCENT™ technology is a new eco-responsible linen fragrance solution. It’s a ready-to-use laundry fragrance whose most components are readily biodegradable. The formulation guarantees the perfect stability in terms of solubility, colour and suspension of microplastic-free capsules.
LINSCENT™ technology is the future of linen: a long-lasting fragrance experience for a cleaner planet.
Speaker
Jennifer Buzzi Development & Innovation Manager - Expressions Parfumées
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