Effective and Long-Lasting Strategies for Everyday Odor Control

Synopsis

Unpleasant odours are a persistent challenge in everyday life, arising from common sources such as pets, food, children, and sports activities. Consumers increasingly seek effective, long-lasting, and sustainable solutions to keep their environments fresh without relying on heavy fragrances. In this presentation, we will explore NeutraFresh™ BD and the Crobiotic™ 100, two Croda’s innovative odour control technologies designed to address these daily challenges. NeutraFresh BD is a biodegradable ingredient that neutralises malodours through chemical interaction, effectively reducing unpleasant smells while maintaining formulation flexibility across a wide range of applications. Complementing this, Croda’s Crobiotic 100 range, probiotic-based systems, offers a biological approach by establishing a beneficial microbiome on treated surfaces, preventing odour formation at its source for longer-lasting freshness. Through scientific data and formulation examples, we will demonstrate how these technologies can be used individually or synergistically to deliver both immediate and durable odour control in home and fabric care applications. Together, they represent Croda’s commitment to combining performance, sustainability, and consumer well-being in next-generation odour management solutions.