CleanForward – A Clean View on the Future
Time: 11:00 am - 11:20 am
CleanForward is the new trend-hunting concept for Clariant Home Care. By showing awareness to what moves people around the world, Clariant is able to situate the products of its new range within the context of actual global trends. Clariant created characters representing the lifestyle of each distinguished current, hence giving a face to each trend and a huge identification potential regarding its followers. The current presentation will show the 4 trends and the 4 products/formulations attached to them.
- Gustavo Haruki Kume Global Marketing Manager - Industrial & Home Care - Clariant